08 Jul WAYS TO INCREASE EXPERIENTIAL EVENT ENGAGEMENT
Experiential marketing is commonly known as engagement marketing where brands and consumers are connected via different marketing tactics and serve fun experiences. It is important to engage your audience with your brand because this interaction will help you generate revenues. But what if you aren’t able to engage your consumer with the brand? That will cause a huge disaster for your business which can be a massive blow to ROI.
Event planning requires some major skills and talent where you have to think outside the box. During the planning stages, one of the key steps is brainstorming where you have to gather sufficient elements that can be helpful for you to create engaging experiences for the audience.
FUNDAMENTALS OF EXPERIENTIAL EVENT ENGAGEMENT
Following are the fundamentals included in increasing experiential event engagement:
1. KNOW YOUR AUDIENCE
Things will work better if you know the type of audience you’re targeting. Make sure to interact with your audience authentically without missing the chance of true engagement and growth. Once you know your true audience you can customize and tailor event elements according to their needs and interests.
2. MAKE IT VISUALLY APPEALING
From the design you choose to the structure of your booth, everything has a role to attract your audience. Lighting, staff’s uniform, and signage should be unique and impressive to capture your consumers. You must give a reason to the attendees to check out your activation by visiting your booth which can only happen if you have some good stuff to display.
3. GET SOCIAL
Social media is an easy way to connect to your audience. In this way, you can interact with people in different ways. Content, blogs, videos, apps and other social platforms act as a medium to channelize your product and communicate to the people. With the proper use of social media, it is too easy to share something and make it go viral over the internet. It is not an important tool only but a unique way to enter the future market.
4. YOUR CUSTOMERS ARE YOUR BIGGEST ASSET
Who doesn’t want to see their customers happy? The main reason for launching any product or service in the market is to satisfy an individual’s need. It’s important to deal with your customers appropriately where you can solve their queries and help them get what they what. The key is to hire the best people that can represent your brand very nicely.
With all these points a question might have crossed your mind that who can relate your brand the best? The one with a good accent or the one who can understand your audience’s mind and can deliver all the appropriate knowledge.
5. GET SMART WITH THE OFFERING SOMETHING EXTRA
Everyone loves extra things that come within the same price as the product they are buying. Think of new strategies and come up with discount codes, the exclusive event offers and gift cards. Get creative and include something extra to add a plus point in your way of branding.
Have a look at Eventeca to get the latest event technology on the go.
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