25 Jul DIGITAL SIGNAGE: STRONG GROWTH AHEAD WITH MORE APPLICATIONS
Digital signage plays a very important role in the Internet of Things. It is assisting well where retailers are using it for achieving their goals such as increasing their sales with the use of such interactive and impressive technology.
Digital signage offers enormous opportunities in a different type of organization where the IoT changes and boosts the primitive forms of digital signage such as the monitor shows a general message. The digital signage market is growing fast and making new ways in the market. It is also used across several industries more with a customer-facing context where the information from tagged items can be displayed.
DIGITAL SIGNAGE
Among all other industries, digital signage is assisting the retail industry . It is facilitating healthcare, transportation/logistics, banking, and educational sector too. The digital signage market crossed the annual target and will reach up to $29,939.6 million by 2029.
It is also available in several types ranging from video walls, digital kiosks to digital posters. It can be more useful whilst considering for smaller audiences to display any type of context. For example, it is used in government or public service sectors to inform or notify the citizens.
A RAPIDLY GROWING MARKET WITH MANY DRIVERS AND SOME CHALLENGES
The digital signage market is expanding with the evolution at a CAGR of 8% over the forecast period. The report includes the solutions offered by major players by the professional providers of hardware and software. It also concluded the major use of signage products such as kiosks, billboards, and signboards in the forthcoming periods.
Digital signage is widely used in the all modes of public transportation to attract the attention of passengers, public infrastructure, and new commercial buildings, particularly in developing economies that are creating more opportunities for people to invest in the digital market. Moreover, it is also being rapidly used in the educational sector where they are using it for their convenience to promote their students’ circular activities.
THE ROLE OF THE ADVERTISING INDUSTRY
Digital signage is working hand-in-hand with the advertising industry which has been an early adopter to the technology. However, other organizations will also grow due to the adoption of the Internet of Things and the tech of digital signage.
With the evolution in display screens they are also getting bigger and better, the tech is also improving with the Internet of Things. Its ability to engage with screens and other computing technology is also becoming better.
DIGITAL SIGNAGE ACROSS THE GLOBE
Whilst looking at the regional breakdown, it’s proven via research that the US and Europe are utilizing digital signage to boost their market. However, it is also being said that the Asia Pacific will take over Europe while North America is expected to dominate the industry more. Especially in India and China the growth rate of retail stores, hospitals, hotels, and corporate offices is high which can lead to efficient use of digital signage.
You can visit Eventeca to get the latest event tech on the go.
No Comments